Turning Insight Into Impact
Where Data Meets Decision
About Us
Think Different Analytics is a technology-driven consultancy combining Nobel Prize-winning data science with decades of commercial expertise to help businesses achieve sustainable, profitable growth.
We leverage advanced consumer research, choice modelling, and data analytics to uncover each client’s optimal pricing strategy - typically driving revenue increases of 10–35% without requiring major financial investment or risking sales volume.
At our core, we believe lasting profitability comes not from cutting costs, but from unlocking the full earning potential of your business through smarter pricing and data-led decision making.
PRICING ANALYTICS AND STRATEGY
Unlock Hidden Revenue Potential
The most effective way to boost revenue isn’t through cutting costs or chasing volume - it’s by optimising your prices.
Using Nobel Prize–winning microeconomic principles, we help businesses accurately determine their customers’ true Willingness to Pay for each product or service.
In most cases, that value is 10–35% higher than current pricing
Our research goes beyond simple benchmarking. It pinpoints the exact moment along the pricing curve when customers start considering cheaper alternatives, giving you the insight to confidently adjust pricing, strengthen margins, and sustain loyalty.
COMPETITIVE MARKET MAPPING
See your brand like never before.
Our Competitive Market Mapping process goes beyond the surface to reveal exactly how your brand stacks up against the competition on the factors that truly influence consumer decisions. Through deep consumer research, we uncover what drives your audience - and how every major player performs against those drivers.
The insights come alive on an interactive market grid, clearly highlighting your brand’s strengths, weaknesses, and untapped opportunities for differentiation.
At the core of this approach is a dynamic econometric model that updates in real time as variables shift - letting you explore the economic impact of new strategies, test “what-if” scenarios, and refine your positioning with confidence. The result? Data-driven clarity that fuels smarter, bolder growth.
Meet the Founders
Think Different Analytics was founded by Ian Smith and Dr Dorian von Freyhold in 2018 and since then, the company has worked with a wide range of private and public companies in most major sectors, delivering double digit revenue growth, without client customer loss. Dorian holds a PhD in Consumer Psychology and Data Sciences while Ian has spent the majority of his career leading advertising and marketing agencies in the US, Europe and ANZ, working with some of the world's leading brands across virtually every sector.
Global Fast Food Leader -
We helped price their menu board and uncovered a surprising insight: female customers were missing the items they craved.
By repositioning their existing popcorn chicken, we turned a hidden favorite into a lunchtime hit - so effective that the Head of the company said it “paid for itself by lunchtime.”
Global News Powerhouse -
A global news organisation was generating strong traffic, but revenue lagged behind content costs. Our research revealed subscribers valued the content far more than expected - they were under-charging by 39%. A strategic price adjustment followed, with no customer loss, contributing directly to their bottom line of revenue.
“After years of being on the back foot in regards to the onslaught of digital media, this was a massive turning point in the company’s ongoing success.”
Contact us
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